Why is Social Networking so Efficient in Website Promotion?

It has become very difficult for surfers to find the most relevant sites to their queries. Even Google’s results even though the best compared to other search engines often are not the most relevant. In an effort to avoid this clutter, web users are coming together in social search engines such as Rollyo.com to create a searchable collection of websites with useful content. 

There are many different types of online communities that you can join and most will help you get a certain amount of traffic to your site. Also, there are many simple ways to obtain one way links: directories, articles, press releases, and most importantly- social bookmarking. 
Let's get one thing straight: Link exchanges are a thing of the past. The only time when link exchanges work is when they provide useful information and products to your customers. Otherwise, link exchanges are nearly useless. 
Social Bookmarking is present and future of internet marketing. Now is 2012, you can't do SEO without SMM (Social Media Marketing) . Social bookmarking  gives YOU all of the power.  In social bookmarking, you store links to your favorite websites online so you can access them from any computer that you are using. The important thing is you can make your collection of links public so that others can also use them. You select a site and use a social bookmarking website to gain one automatic backlink. Then, you add tags to the listing. The secret here is that you get a link to your site on every single tag page as well. You must make sure that your website offers unique, relevant, highly valuable content. If it does, other people will bookmark your website as well. The more people bookmark your site, the better traffic you will gain from that social bookmarking website.
Social Bookmarking is the best way to create an internet buzz about your products or your company. If you offer unique content that people will find useful, you have outstanding odds of ending up on the front page of social bookmarking websites. If your link is on the frontpage, you will receive a large amount of traffic for the effort.


If you do not offer outstanding content on your website, you will still gain the all important one way links to your website. Even negative reviews of your site will not change the ways the search engines see your link. Search engines look for new relevant content. All you have to do is provide it to them!
The most important aspect of social bookmarking is spam. Spamming of search engines is on the rapid decline, because search engines have become smarter than most of us. Most sites allow their users to either vote on the importance of a site, or allow them to ignore you and your site slowly goes away. Don’t ruin this great opportunity for the other internet marketers out there. Social bookmarking is based on the idea of a sites popularity being decided by the visitors of that site. Make sure you are adding important sites that you use every day to these sites, as well as your own personal websites. Social bookmarking is meant for the entire community to enjoy. You should cater your bookmarks to a person that would find them, not the major search engines. You can be sure that the search engines will figure out how to find social bookmarking spam, just like they’ve found all of the other spamming methods.


Some ways for increasing traffic to your website through Social networking sites:


1) Blogs - Most blogs allow you to post comments. You can achieve a free back link for simply commenting on a story. 
2) Friends- The more friends you have in your network, the more visibility you will have when promoting. 
3) Clipart and Screensavers -  Offering these for  free is also a good way to get more traffic (if you have skills to make them).
4)Content -  If  you write about interesting topics, you are going to do well on the social networking sites. People seem to like top 10 lists, top 20 lists, etc. I suggest that you look at digg.com to see what gets the most diggs.
You can also increase traffic through through Profile Pages, bulletins, etc. Social bookmarking sites such as delicious  or Squidoo are  very popular as well, and you can definitely use them to promote your site. 

Be a part of a few of the more popular social networking websites. These memberships will be only destined to build your own network and not of overt marketing. As your social network grows you can invite your contacts to join you on the social networking website. This should start a sequence reaction that will get them inviting their own contacts and so on. Finally your network will grow to a point where it becomes truly helpful.