Thursday, March 15, 2012

Important Things every Search Engine Want To See - White hat tactique

Search engine companies such as Google or Bing are  often changing  algorithms in order to keep results up-to-date. Primary factor search engines used  for a website’s ranking is proper optimization (SEO). There is on-site and off-site SEO. Off-site SEO is also called link building.

Link building is the process of connecting to other websites. Those websites need to be highly ranked and of course relevant to your target market  that.  Google is the biggest player in Search Engines. Bing and Yahoo tend to follow Google’s lead. That market is moves really fast.

Some smart tips for onsite SEO.

Always keep in mind what Search engines likes to see:

1. One way links! That is what search engines looking for. Reciprocal links are so old method, you can even get penalised because of exchanging links. Their algorithms improved. Focus yourself on one way links.  Mutually increasing   link counts among different webistes is not good. One way link is much, much more worth than reciprocal link.

2. So, logical conclusion would be that Google, Yahoo and Bing  are looking for consistent results. Your link building progress must be consistent and slowly progressed. Avoid  so called link farms, although you will have more links, that doesn't necessarily means that is better method.  Google don't like link farms, you will only get penalised. Quality must be over quantity, remember it.

3. All search engines are always  looking  first for organic results. If it’s not natural, it’s going to be a problem. Write your posts for humans, not for the search engines. Write useful texts. Share it on social networks. Remember - patience looks natural. Although you will not see results in the beginning,  Google will crawl your website and index it. Gaining thousands of  links first month and just a couple  links second month will just decrease your rankings. Why? Because it not looks natural. You will find yourself in the sandbox i.e. dropping in the rankings. 

4. Carefully choose your keywords. You should have your main keyword in domain, title and meta description. Keyword density is also important, and it is around 3-7% in article. Don't overdo it, it is called "keyword stuffing". If you attempt to trick the search engines, that maybe can work for a short time, but they will soon discover you. Give them what they are looking for: relevant links and fresh content. Play by the rules. 

5. Make sure that your web design is search engine friendly. Use xml.sitemap and text link navigation on your pages. Also, don't forget robots.txt. 

Summary - optimise your page with everything search engines want. Write high value content. Avoid link farms and focus on one way links.


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Monia Raymond
Hi I am Monia. I am a freelance journalist, SEO enthusiast and professional blogger. I am involved in every kind of Internet marketing. Currently I am working as a content contributor for SEO Highway ( Also, if you need a good and experienced content/ article writer, contact me on .My writing style is unique, as you can see. Prices are not cheapest, but they are affordable if you seek for quality and original content. Remember: Writers are like carpenters. The good ones stay busy and charge premium rates. The others, well, they are free to lowball, and the work shows.
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